Jon C. Wolfe, CEO
Imagine you are at a restaurant, with friends or family, talking about what to get from the menu. The waiter interrupts this effort—and you end up ordering something randomly, without actually deciding on what you want. All the same, the food arrives, and you realize that you are eating something that you never really wanted to in the first place. Fortunately today, thanks to technology, people can place their orders directly through their devices while at the restaurant. Technology trends like bring your own device (BYOD) is revolutionizing guest-facing tech in the Food & Beverage and hospitality industries. As a pioneer in the sector, eTouchMenu is continuously driving bottom-line efficiencies and top-line revenue growth for its customers, by delivering omnichannel commerce and experience to its patrons. With hardware-free solutions such as ScanNOrder & ScanNPay, the company is helping F&B leaders eliminate the need for extra hardware devices like payment devices, kiosks, and tablets.
Customers no longer have to go through the struggle of adopting a multitude of ‘walled gardens' and forced hardware solutions. "Our scan suite' of apps will launch self-order and pay solutions that will change the foodservice industry moving forward,” says Jon C. Wolfe, CEO of eTouchMenu.
Players in the hospitality and F&B sector, are finding more capital these days to deploy technology at their premises. This, combined with the rate at which these technologies are being developed, the foodservice landscape has been reinvigorated, producing an abundance of new solutions and capabilities. However, it is still a huge challenge to deliver solutions at an affordable cost for businesses and still drive good revenue. Since its foundation in 2004, eTouchMenu has focused on maximizing value from initial investments in legacy transactional systems like POS systems. eTouchMenu offers enterprise applications and services, to support white-label native Pay@Table solutions and mobile applications, that throttle customer orders based on beacon technology and geo-fences. Better customer experience became possible as eTouchMenu understands the value of customer feedback and uses their wisdom to dictate the product roadmap. With their ‘Scan’ product line,which includes QR code initiated ScanNOrder™, launches location-specific menus, while ScanNPay™ allows guests to pay a check on-demand with their own smart device. Together, these apps enable guests to pay with a regular credit/debit card or use Apple or Android Pay or charge a resort folio.
The company realizes the sanctity of customers’ data, therefore uses it only to help and boost its customer’s business. Business ethics of eTouchMenu are beyond reproach and it is used to third-party certifications and stringent personal and business licensing processes due to deep roots in the gaming industry. “We aim at direct integration, providing more choices, heightening brand engagement, and extending the life of an operator’s legacy transactional systems, to introduce cutting edge technology without the requirement of wholesale ‘rip & replace’ sales strategies,” adds Wolfe. With data-rich payment detail, the company is enhancing the customer experience to deliver measurable ROI for their merchants.
eTouchMenu has successfully implemented its solution and has gathered many happy customers, serving clients from a variety of different industries such as airports, restaurants, and hotels. In one instance, the company helped a mega Native American casino, in the western US, serve hot meals to more than 1,000 employees during their shift. The company developed wall-mounted tablets and a mobile app for the employees, allowing them to order and schedule their meals to be hot and ready, for as soon as their break starts. eTouchMenu is continuously building its relationship with clients and customers, to deliver positive experiences, and to help them increase revenue with improved order accuracy. Having recently added a sales office in Boston, MA, the company now plans to expand its footprint to Europe, as well.